Salesforce has grown to the leading secure cloud service provider. Microsoft’s strategy was, and is, to make Teams the launchpad for all applications and websites. It’s an unparalleled feat in cloud computing. In just twelve months the user base soared from 12 million to the current 115 million daily users. The success was propelled by their license policy, where a Teams license was part of the Office 365 -package practically for free. In 2018, its usability has already made great strides, and in July 2019 Microsoft Teams reported more users than Slack. The start wasn’t impressive – many people were disappointed with the user experience (UX) of Teams. Microsoft has been looking to develop a “Slack Killer” since 2016. In 2017, Office 365 surpassed Google Suite in its Cloud functionality. Since 2011, they’ve renewed their entire technology stack and started to finally get results. Microsoft battled a weak reputation and a mess of a cloud software offering for the better part of the early 2000s. Microsoft has tried to catch up with their Microsoft Teams integrations, but Slack still boasts multiple times larger integration libraries, including the relevant parts of the Office 365 -collection. By 2016 Slack was the “cool” and “slick” by any hipster standard. Slack’s greatest innovation was introducing small applications in its product family with easy integration. Growth was fast, and Slack fast achieved a cult status among its users. Slack was born in 2014 as a light and quick instant messenger, with instant, appeal to IT- and communication people – people in modernly vague roles. In 2015 the development efforts ended with 300+ developers moved to different projects. Salesforce invested heavily in Chatter in its early phases to develop its social functions further, for example with the acquisitions of Dimdim and Radian6 in 2011.Ĭhatter was ahead of its time and was adopted only in pioneering open cultured organizations. When introduced, the Chatter component was a configurable environment, where for example the sales team could in a smart way discuss customer-related issues so that the conversation was also smartly captured for later use. Salesforce pioneered the integration of chat-functionalities to enterprise software such as CRM. What is behind this and why is it relevant? Is it a brilliant move from Marc Benioff and Stewart Butterfield? What are the implications for organizations in Salesforce and Slack ecosystems, and where does Microsoft stand in this? The Wall Street Journal broke news on Nov 25 th 2020 that Salesforce is planning to buy Slack. Salesforce buying Slack? – Why is this relevant?
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